ULTRAIR, the Houston-based airline for the business traveler, conceived and established by Houston entrepreneur, Barney Kogen. JUDY NICHOLS & ASSOCIATES had sole responsibility for all of Ultrair’s Public Relations and Community Affairs matters. JN&A arranged and organized the initial press conference to announce creation of the new airline, garnering extensive print and electronic media attention, with wide local, national and international coverage. Additional in-depth stories were done on CNN, NBC and ABC national news segments, Town & Country Magazine, USA Today, New York Times, Wall Street Journal, Associated Press wire stories and numerous trade publications. Each subsequent announcement, i.e., the Inaugural Flight, etc., received on-going national and international coverage.