Your Local PR Firm In Houston
JUDY NICHOLS & ASSOCIATES, Public Relations, has been a vital, active force in Houston media communications for over twenty-five years.
Prior to her arrival in Houston, the long-time specialist in sales promotion, marketing, and public relations, provided those services in Los Angeles and Hong Kong.
A full-service agency with a diverse clientele, both local and national, JUDY NICHOLS & ASSOCIATES relies heavily on a firm belief in the value of research. That is a major factor in the Nichols approach to promotion…learning everything possible about the client, his product, his market, his competitors, and, of course, his goals. The nature of our work dictates that the agency assume total responsibility for communication and/or negotiation with the media. In that area, participation on the part of the client without prior consultation with the agency might well prove to be counterproductive, hampering or even defeating the purpose of the project. To avoid such contingencies, all media releases prepared by the agency on behalf of the client are submitted to the client for approval, additions, deletions or changes before distribution to the media.
Types of Clients
A Word About Marketing
At JUDY NICHOLS & ASSOCIATES, it comes before the first press release is prepared. Completing the necessary research helps pinpoint problems and identify opportunities.
Utilizing the information developed through research, JN&A works closely with the client, defining specific objectives and determining the best strategies for achieving those objectives. Thus, whatever the nature of clients’ requirements – public relations, social or charity involvement, or sales promotions, those needs will be best served by JN&A. A proposal submitted by JN&A is based on practical experience and research. Only then does tactical work begin! Though they function as professional services, public relations agencies, JUDY NICHOLS & ASSOCIATES included, are like individuals with definite personalities. Another reason for our exceptional reputation in our field is our policy of limiting the number of accounts we service simultaneously. This permits us to devote the time and individual attention our clients need, deserve, and GET. Regardless of the scope of a project, large or small, each gets full attention. In order to accomplish this, it is vital that close communication between client and firm be maintained. Only the fully informed agency is prepared to deliver the desired results of maximum, accurate coverage.
Types of Clients
The agency is responsive to the unique needs of a broad range of clients, is aware of the ever-changing pulse of the marketplace, and is proficient in determining appropriate and creative means of achieving the clients’ marketing goals.
JUDY NICHOLS & ASSOCIATES’ professional record in Houston reflects the energy, expertise, and versatility – all prerequisites for conducting effective public relations campaigns, whether social or commercial. Nichols is highly regarded for her numerous successes in directing major charity, civic and fund-raising events and maintains a close rapport with the city’s most active registry.
For commercial clients, she has conceived and conducted sales promotions and marketing plans for retail operations, commercial real estate properties, an airline, and a diamond jewelry manufacturer. She has been responsible for “opening” some of Houston’s premier restaurants, hotels, retail ventures, and, on a national level, an airline.